While often perceived as a lower quality traffic channel, Tier 2 traffic – specifically popunders and push notifications – presents a unique opportunity for marketers. Popunders appear behind a user’s active browser screen, and push notifications interrupt the browsing experience with promotions. Un

In the ever-evolving landscape of digital advertising, ad fraud poses a significant obstacle to both advertisers and publishers. This article aims to analyze the complex world of ad fraud by conducting a comparative analysis of various fraudulent tactics employed by perpetrators. We will explore dif